Which website tier fits your Brisbane business: Core, Growth or AI?

Three tiers, not a sliding price

A website isn't a static product with a fluctuating price — it’s the "front door" to your business, and the vehicle for your AI lead engine. At Heathford Digital, we’ve moved away from outdated one-off builds to a simple, subscription-only model with no upfront costs and no lock-in contracts. We offer three tiers of ambition: the Core Asset ($150–$250/mo), the Growth Engine ($499/mo), and the AI Infrastructure ($1,000/mo). This guide helps you identify which tier will best serve your Brisbane business, ensuring you invest in the engine that drives your revenue, rather than just a digital brochure.

Core Asset — when proof is the job

A Core Asset is the foundation of your digital presence. It is a professionally designed, secure site that proves your business exists. It’s perfect for Brisbane sole traders, local creatives, and consultants who primarily rely on word of mouth but need a credible "front door" for potential clients to visit.

While it doesn't feature advanced automation, it ensures that when a local customer Googles your business, they find a site that looks considered and trustworthy. It covers all hosting, security, and updates, ensuring your digital footprint is maintained at a flat monthly rate. If you simply need a professional, reliable home for your brand online, this is the tier for you.

Growth Engine — when the site has to bring in work

The Growth Engine transforms your website from a simple page into an automated lead capture system. This tier is designed for Brisbane clinics, studios, and mobile service businesses that need their site to work as hard as they do.

Instead of waiting until 9am to check your inbox, this engine captures and qualifies leads, manages your booking or quote-request flow, and syncs directly with your CRM. It’s about efficiency: an enquiry that lands at 11pm is captured and processed instantly. If you need your website to do more than just exist—if it needs to save you admin time and ensure no lead is ever left hanging—the Growth Engine is your baseline.

AI Infrastructure — when the site is the business

The AI Infrastructure tier is for businesses ready to scale. We layer in a custom AI chatbot that acts as a 24/7 sales representative, handling automated bookings and managing back-office workflows. At this level, the website isn't just supporting your business; it is the engine running it.

Whether you’re quoting customers out of hours or managing complex scheduling, this tier provides a dashboard that handles the repetitive work behind the scenes. Because this system is central to your revenue, this tier includes priority support and monthly AI reviews to ensure your engine is performing optimally. If your Brisbane business needs to answer complex queries or close sales while you sleep, this is the infrastructure you require.

How to choose without overbuying

Three honest questions:

1. What should a visitor be able to do? Read only → Core Asset. Enquire, be qualified, and book → Growth Engine. Be quoted, scheduled, and served by custom AI → AI Infrastructure.
2. Does the site need to find customers, or just confirm you exist? Find customers → Growth Engine. Confirm your credibility → Core Asset.
3. What's the cost to your Brisbane business if a lead is missed? Low risk → Core Asset. High risk (lost sales/unqualified leads) → AI Infrastructure with priority support.

A professional studio will tell you which tier you actually need. Our aim isn't to sell you the most expensive package; it’s to provide the AI engine that earns its keep. If you're ready to start, we offer a free homepage & AI blueprint — $0 upfront, no obligation, delivered in one business day.

The right tier is the one sized to your ambition, not padded to a budget. See the full price list on our pricing page.